I’ve decided to restart my weekly 24-hour fasts this year.
My reasons are plenty. I used to do them a few years back.
But the final push came from something a client said.
She was talking about wanting to restart her own 24-hour weekly fast and said, almost casually:
“It’s quite simple. You just stop eating on Sunday at lunch and you don’t eat till Monday lunch.”
That was it.
When she said it like that, it sounded easy.
Before that, for some reason, I had built this whole complicated story in my head.
That I had to not eat an entire day.
That I’d feel low on energy.
That my morning workouts would suffer.
That I wouldn’t be able to function properly.
So I never started.
I couldn’t see a scaled-down version that could actually work with my life.
This client made it sound simple. Almost effortless.
Nothing fundamentally changed about the process.
It’s still a 24-hour fast.
What changed was the story.
In his book $100 Million Offers, Alex Hormozi shares a value equation for creating great offers:
(Dream Outcome × Likelihood of Achievement) / (Time Delay × Effort)
What I’m only now really getting, after years of coaching and studying behavioral science, is this:
Every single part of that equation can be changed by perception.
By framing.
By story.
Not by changing the thing.
In the fasting example, my client “sold” me on the idea, not because the habit became easier, but because her framing made the effort feel smaller.
Same habit.
Different story.
Different motivation because of less PERCEIVED effort.
This works the same in the transformations I'm taking my clients through.
You can focus on:
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the hard work
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the uncertainty
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the time it takes
-
everything that might go wrong
Or you can talk about:
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working on one new skill at a time
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measuring progress and seeing change every day
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getting closer to a meaningful outcome every week
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having focus, structure, and support you need
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feeling momentum again, maybe for the first time in years
We often get stuck not because the thing is too hard, but because the story we tell ourselves about it feels heavier than it needs to be.
We assume there’s only one way to see it.
One way to do it.
One way to feel about it.
In reality, there are always multiple perspectives.
And sometimes all it takes is an outside view, or a zoomed-out perspective, to make forward movement feel obvious instead of overwhelming.
Over to you, dear reader,
Where might the way you’re looking at something be the exact opposite of what you need to get you going toward what you want? Where do you still have a "heavy story"?
PS: And if you’re in the business of “selling”- ideas, change, services, transformation - where might the story you are telling be the thing standing in the way of your customer action?
