“It isn’t discipline if you like doing it.”
— Alex Hormozi
The guy started 10 years ago with $1000 in his bank account sleeping on his gym's floor, and recently broke Guinness record for selling the most non-fiction books in a day. I think he made $6 000 000 in that weekend.
Anyone can do hard things when they feel like it.
That’s not the skill.
The skill is doing them consistently when you don’t.
I’ve spent well over 10,000 hours studying self-development - research papers, biographies, podcasts, books, coaching.
Different domains. Same conclusion.
The ability to act without desire is the difference-maker.
In achievement.
In transformation.
In change that actually lasts.
That’s the skill I help my clients to build, while building my own as well.
Here’s the part most people miss: motivation isn’t one thing.
It has 2 parts.
Motive — the reason to act. (Simon Sinek talked a lot about it)
Motivation as feeling, the inner drive, the “up and go”, the one you can physically feel. (The one that coffee brings up)
They fuel each other🔄
If you want to do hard things consistently, especially when it gets uncomfortable, you need access to both.
When the feeling is gone, lean on the reason.
Ask yourself:
Why does this matter?
What does this unlock for my life?
Who or what do I care about enough to do this for?
And when everything feels pointless or heavy, do the opposite.
Start acting.
Behavioral Activation is one of the most effective tools in CBT for depression and avoidance that works on a simple principle: action comes first. Feelings follow.
Your brain releases chemicals, like dopamine, to give you energy to act, once you start.
You don’t wait to feel motivated.
You do things that create meaning, mastery, or even small moments of joy.
And motivation shows up after you begin.
So when you’re stuck, ask yourself 2 simple questions:
Do I lack a strong enough reason?
Or do I simply need to start?
Motivation isn’t a mystery that visits some people and skips others.
It’s a system you can fuel and recalibrate.
Whose achievements inspire you?
I’d bet on this without hesitation: they mastered the motivation skill.
Not luck.
Not talent.
This.
Over to you dear reader, what’s missing for you right now to give IT your absolute best?
