“You cannot change your life until you change something you do every day.” – John Maxwell
You can’t change your business.
Not your fitness. Not your relationships. Not your future.
Anything you want is on the other side of a behavior change. (Even changing the world)
Success depends on two things:
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Knowing what behavior needs to change.
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Designing your "pressures", the circumstances around you, so that change becomes inevitable, consistent, repeatable, measurable, and adjustable.
Yesterday, I started a course on applied behavioral science. One of the first lessons included this graphic below, and it hit the core of what I'm selling to companies who want to win the future,
Every goal, every product launch, every cultural shift, every strategy, requires behavior change.
Behavior change from customers.
From employees.
From leadership.
From partners and suppliers.
But behavior doesn’t change by itself.
As systems thinking teaches us: every system is perfectly designed to produce the results it's currently getting.
If you eat poorly and haven't worked out in months, there's a system behind that.
Your fridge. Your routine. The way you shop. What feels easier after a long day.
Same with business.
Culture.
Innovation.
AI adoption.
Even parenting.
Behavioral science helps you redesign the system so that the behavior you want becomes the path of least resistance.
Want innovation? You don’t just preach creativity, you make experimentation safe.
Want health? You don’t just read labels, or decide to go keto, you make better food the easiest choice.
Want execution? You make progress visible, rewarding and satisfying.
And when you want to scale that behavior, organization or world-wide - you build in tech, processes, and rituals.
Maybe even AI.
Not more willpower. Better architecture.
After 17 years coaching, I learned this is where most people and teams go wrong,
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They don’t clearly define which behaviors lead to the result they want.
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They don’t ask: “Am I truly willing to do that work?” (Am I willing to pay the price)
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And they skip evaluating, “What is currently making me do the opposite and how do I shift that system?”
Same applies to you and me.
To multinationals and app developers.
To toddlers refusing broccoli.
So…
Where could you use this knowledge today?
Where is your current system winning at producing the wrong result?
