You’re not lazy. You have a human brain.
“I’ve been putting this Canva and Instagram thing off for weeks. Something else always comes up. What’s wrong with me? Why can't I get it done?”
I hear this all the time.
When clients feel stuck in growth, it’s rarely about skill. It’s about how the brain chooses what matters.
And the brain? It’s wired for now. It protects your job, your belly, your social status. That’s its job. To keep you safe and alive. Keep you fitting in.
But the work that actually moves your future forward, or makes your future self proud?
It lives in a dangerous quadrant:
Important. Not urgent.
Posting to grow your brand.
Pitching that scary partnership idea.
Building the thing that won’t pay for months but will build your dream future.
These are the tasks your brain snoozes on. Because the cost of not doing them isn’t immediate. But long term? It’s everything. It's your life we are talking about.
Here's how we fix this with clients.
Step 1: Create urgency.I ask, Why does this matter? What happens if you never do it?
Make a case for your dream like a lawyer in court. I want my clients fight for their aspirations, their future, their growth.
Step 2: Plan the action.
Then I ask, What’s the tiniest next step? Where, when, and how will you do it?
It’s not about motivation. It’s about clarity. Micro-moves with a clear time and place - clear commitment.
"What looks like resistance is often a lack of clarity" ~ "Switch: how to change things when change is hard"
They call if/then plans we make with ourselves - implementation intention and, consistently, in research, it's one of the most effective ways to get ourselves follow through on things we never get to doing (cause your decade away life plan isn't that urgent)
Step 3: Add accountability.
Say it out loud. Share it with someone (a coach?). We feel bad when we can't do something we promised.
So, what important-but-not-urgent task have you been pushing off?
Today, try this:
🗓 Add it to your calendar.
🧠 Write out the “why” so you remember it’s not optional.
👯 Tell someone you trust.
Let the small step become your new pattern.