The default is always MORE. But it's not the only option. AI won't give you freedom but a longer to-do list.

How many of you started working less because of AI?

For 99.999% of people, the opposite happened.

You started doing more. Bragging about how much you can crank out now. Watching your to-do list expand instead of shrink.

Yesterday I was hiking up a mountain with a mix of friends and strangers. Somewhere between the rain, mist, views and the summit, we talked about this: unless you intentionally carve out time for the things that matter — your health, your relationships, your soul, your hobbies, the things that make you feel genuinely alive — AI isn’t going to give it back to you. The time won’t magically appear. The list will just get longer.

Hasn’t it already?

Let’s talk about the story of humans and abundance.

There was a time, not that long ago, when getting enough food was the real problem. Production, storage, transport — none of it had caught up yet.

Then it did.

And did people eat just enough?

No. We kept eating well past the point of satisfaction, straight into chronic disease — which, by the way, is still growing. We literally had to invent a drug to make us stop eating. One of the most popular drugs out there!

People are not great at less. At subtraction. At enough.

Not without intention.

Some people will figure it out. They’ll design beautiful lives — the same way some people figured out how to eat well in a world drowning in options.

And some people will keep running themselves into one burnout after another, convinced that “enough” isn’t an option. That the grind is just what you have to do now to keep up.

I’m not a fortune-teller. Not even a futurist. I won’t predict which camp you’ll land in or what will happen to the world.

But as a coach, I’ll tell you this without hesitation: if you’re not intentional about designing the life, the health, and the work you want — it won’t come to you “naturally”. If it did, coaching wouldn’t be one of the fastest-growing industries in the world.

It’s Easter weekend. You might have a sliver of extra time. (Do you?)

Take it. Sit down. Write about what your best life could look like.

Not the life you’re defaulting into. The one you’d intentionally choose.