It is not a strategy unless it forces you to say no.
A friend asked me today, “So what are you working on?”
“Many things” isn’t a good answer. It’s confusion. And I realized I'm still in the confusing stage.
I keep hearing Alex Hormozi in my head: “Confused customer always says no.”
Over the weekend, I had a chat with another friend. She has a blog. I asked, what’s it about? Her answer was, “Many things.” How motivated or curious do you think I was to check it out?
I know this works.
You can offer many things. You can write about many things. You can create many projects.
But you have to lead with one thing.
Today I’m revising “StoryBrand” methodology. It talks about how successful brands and products own a problem in the head of the customer. Even if your blog “sells nothing,” if you want people to read, it still has to earn attention fast. It has to start with a hook: “Why would I care to read it? Because it's about everything?”
Even Tim Ferriss, the most popular jack of all trades out there, has a leading hook: deconstruct how high performers do what they do, extract the “secrets,” and share them with the world.
Yesterday, I shared my strategy with ChatGPT (for context, so it can give me better advice on content and messaging).
It told me, it’s great, but there’s one problem: one too many offers. You can work on both of them, just not at the same time if you want to win.
If you look at almost any business early on, they were not different things to different people.
They owned one problem. They led with one hook.
So, over to you, dear reader, think with me:
What question/problem do you want to own in your “customer’s” head this year?
Deciding takes guts. That’s why so few people do it.
What will you say no to, so your yes is actually clear?
