Nobody wants a half-baked cake
Would you want to try a cake if I only half-baked it?
Not quite raw, but not quite ready either. All the right ingredients are in there, but it’s not yet done.
I had this conversation with a client recently. She was frustrated her business wasn’t gaining traction, even after putting in a lot of effort.
I asked her,
Do you think this is as good as it can be?
She paused,
Not even close. I’m still figuring things out. It’s early. I’m just starting to understand how it really works.
Do you think it still needs work to feel like a wow experience for your customer?
Definitely. It’s still rough. Not polished. Not what I see others delivering - especially those with more experience.
I asked again,
When you buy something - when you pay real money for it, don’t you expect it to be ready? Polished? Helpful? Aligned with your needs? Fully satisfying?
Of course. It has to feel complete, giving me what I want.
...
The hard truth of life, effort isn't rewarded.
The market doesn’t buy your effort.
It buys results.
No one wants to eat a half-baked cake, no matter how long you’ve spent in the kitchen. Not even your mom.
If your business or project isn’t landing, it might not be because people don’t get it.
It might be because it’s not ready yet.
Finish it.
