We’re often careful about where we spend our money.
We’re often careless about where we spend our time.
Even though we can always make more money but we can never make more time.
Every month I like to do this simple but powerful exercise, myself and with my clients.
It’s called time budgeting.
Tim Ferriss gave me the idea. Tim once shared how he chose his first successfully sold business.
He looked at his bank statement to see where most of his spending went, he noticed a pattern: he'd spend diproportionate amount of free income on performance supplements.
That’s where his actual, genuine interest, passion, and experience were.
So he built a business around it, and sold it a few years later.
Time budgeting works the similar way.
It shows what you’re truly committed to developing and becoming - not through your intentions, but through what actually matters - your actions.
Here’s how it works:
Step 1. Look at your goals from last week, month, or quarter, or the whole year.
Step 2. Recall how you actually spent your time and why.
Step 3. Compare. Adjust.
Are you where you meant to be? Or has your calendar quietly voted for another destination?
Einstein supposedly said,
“Doing the same thing and expecting different results is the definition of insanity.”
Are you living your version of insane life?
If you spend your time the same way, you’ll keep getting the same results.
Your business won’t evolve.
Your relationships won’t deepen.
Your energy, fitness, health won’t improve.
If something is working - keep it.
If not, start investing your time budget differently. Just like you'd spend your money differently to improve your wealth.
And remember: the day is still 24 hours long.
To create something new, something else must go.
That’s where the question helps:
What do you want MOST, if you could only have one?
So here we are, November 1st, two months till 2026.
Are you happy with how you’ve invested your time so far?
Are you getting the returns you hoped for?
Or is it time to change up your investment portfolio?
