When did you last think about the goal of your work?
You spend most of your workday typing on a keyboard, reading off a screen.
Emails. Slack messages. Notion or Asana for planning. Canva for designs. Zoom or Teams for meetings.
If I were an alien watching you work, I’d just see you typing, clicking, dragging things around, occasionally talking to other people on your screen.
But is that your job?
Is that the value of your work, typing, reading, talking?
Of course not.
The real value is in the outcomes you create. The problems you solve. The results you deliver - to your team, your employer, your clients, your customers.
A friend asked me today, when I asked for a few introductions,
“What’s your value proposition?”
A fair question. One we ask in business all the time.
Why should someone hire you?
What problem do you solve?
Why you?
In a world where job definitions shift fast, tools change weekly, and AI learns quicker than we do, this isn’t just a sales question anymore.
It’s a career question. It's YOUR future job question.
What’s YOUR value proposition?
What outcomes are you hired to deliver?
What do you make better?
Why does your job exist?
Answer that, and then design your work, your learning, your time, your tools around it.
That’s how you stay relevant. That’s how you keep your job in any future. By understanding what value you deliver and constantly reimagining how you do it based on the best tools available.
And that's the solution to the upskilling problem in a nutshell.
