Why focusing on goals keeps you stuck in not getting them. Where coaches focus instead.

Last month of the year. 1/12th of 2025 left.
A surprisingly generous fraction when you think about what can still change if you actually do the things you say matter.
What are you committed to doing, not aiming for, in this final stretch?

One of the most useful things I’ve learned in 18 years of coaching is this:
When your life transforms, it’s not because you're obsessed about the outcomes al the time.
It’s because you get focused on actions, on doing as many quality reps as you possibly can.

Not how much money you’ll make.
Not how big your business will get.
Not how many likes, shares, or praise you’ll collect.
Not the weight you’ll hit or the body composition you dream about.

Those are outcomes.
And they lag behind your actions.

The lever never the goal, it's what you do.

Behavior vs Outcome Goals

This morning I was leaving a message for a client, asking about what success would look like by the end of the month,
“Your goals aren’t in your control. Your actions are, the quality, the consistency, the frequency. Focus there. Don't stress about targets you can't move directly.”

Because when you shift attention from getting to doing, something settles.
You stop chasing.
You start creating. You start asking different questions, "How can I do more quality with every rep I take?"

So ask yourself, dear reader:
“How will I succeed this week if success depends on what I do, not what I get?”

It grounds you in reality.
It forces you to allocate time, energy, and attention to what you say is important, not what you hope materializes.

If you look at your health or your business goal, what ACTIONS does it really need? Not out of luck, but out of rationality? How can you make sure they happen?

Goals and vision matter. They give direction. They are your compass, your North Star, that you check occasionally while you keep moving your feet
Goals are not gods handing out blessings.

Try this:

“Given my goals… realistically, what actions, how much effort, and how often do I need to show up to reach them in the timeframe I’ve chosen?”

And then, let it go.
Schedule the effort, not dreaming about the fantasy.
Prioritize the behaviors you can control, knowing outcomes never arrive exactly when or how you want.

This shift changed how I talk to myself when I don’t hit a goal🎯
It became feedback instead of self-judgment.

Did I actually do my best?
What did I learn?
What will I do next?

Outcomes report back.
Actions move you forward.

So… over to you, dear reader:

What doing-goals will you commit to for the last 1/12th of 2025?
What will you practice, repeatedly, deliberately, to grow the person you want to meet on January 1st?

PS: Put this in writing: “This month I commit to doing: _______ (daily/weekly).” [Signature]