How to stay relevant in ever-changing job market. Start with your core strengths.

“I felt like I was reading the words of a prophet.”

This CliftonStrengths 34 test nailed it. (No affiliation, just blown away)

It captured the essence of what makes me strong and the few things that make me wrong.

I’m sharing this because if you’re in a transition — career, business, life — this level of self-awareness is gold. It gives you a compass even when the map keeps changing as you walk the path.

Here’s what came up for me (and how it explains everything in my life till now):

I AM... (and this is where the trouble starts too):

Learner – I develop myself and ideas non-stop.
And that’s why most ideas never see the light of day - I’m already on to the next bout of learning.

Strategic – I see possible future paths, informed by data and experience, like clear maps.
I often wonder why no one follows. They’re just not in my head (yet).

Activator – I start before you finish your first thought.
Then I wonder why I’m alone walking. Others need a warm-up, while I dive straight in.

Ideation – I’m never short of solutions.
But that many ideas? It can overwhelm, confuse, and spread attention... which it does. And people check out.

Futuristic – I see your potential like it’s already here.
And I sometimes skip the hard part, helping you deal with what’s blocking you now to get there.

...
People have told me:

“You need to land more in the now. Be present. Not just live in future possibilities.”
They’re right. That’s me too. But the takeaway isn't to change myself but to work with this knowledge in mind.

This profile screams reinvention, strategy, and change design. It's a blueprint for building what’s next.

ChatGPT suggested I explore:

🔹 Innovation or Foresight Lead
🔹 Director of Culture & Strategy (especially in transformation)
🔹 Head of People Development, Learning, Coaching or Organizational Effectiveness
🔹 Starting my own Behavior-First Strategy Lab

It all makes sense. I'm a Strategic Ignitor! (Another one from ChatGPT)

And here’s the deeper insight:
Even your strengths need systems to land in the world. And I need to build some of those - a framing for my diamond to shine bright.

So I’m working on:

  • Designing systems to capture and retrieve the knowledge I absorb - so I could put it to use, not just a database.

  • Communicating strategy visually and better, so others see what I see.

  • Slowing down to help others prep for the journey.

  • Making more of my ideas into frameworks and tools -  visible, tangible, actionable.

  • Practicing storytelling and laying out my thought process clearly.

Not just learning more — but using what I’ve learned to help others see, act and grow.

If you’re navigating a transition, here’s what I’d say:

Don’t confuse your tools with your identity.

Tools change. Roles change.
How you operate at your core doesn’t.

Know your wiring. Know your edge. Change your tools.
That’s how you stay relevant, useful, successful and true to yourself in any future.

PS If you want help going through a similar process, reach out. I’ll set you up. I probably need to create a tool for this.

DEI starts with yourself. How to stop repeating negative loops in your life.

“I feel like a whole year of my life was a waste. I’ve achieved nothing I wanted.”

A client shared before their birthday as I suggested to do some reflection.

But you lived. That counts. And if nothing else, there are lessons there, valuable ones, insights for your future success. You just have to pause long enough to find them.

Most people don’t.
They want to get on with life. Work. Projects. Resolutions. New ideas.

They skip the uncomfortable part, looking at what didn’t work.
The shortcomings.
The things you’ve done (again) that you swore you’d never do (again).
The habits you failed to build.
The promises you broke to yourself. (Painful)

And so the cycle repeats.

We say, “It’s a new chapter.”
But we bring the same self into it.

What if instead, you stopped? Just stopped.

And looked at the very thing you keep failing at.

And instead of blaming yourself, you accepted the mismatch.

What if you said:

  • I suck at building businesses solo.
    → So maybe I join one first. Learn. Get paid to figure it out. Or find a co-founder who loves what I keep failing at.

  • I keep choosing partners who drain me.
    → So maybe it’s time to choose solitude over sabotage.

  • I can’t do restrictive diets.
    → So maybe I stop pretending I should, and find a joyful way to eat well.

  • I’m not “organized” the way others want me to be.
    → Maybe I’m not broken. Maybe I just need systems that work for me.

That’s the moment it all shifts.

Not by fixing your flaws. But by seeing yourself.
By working with yourself, not against yourself.
Building a success plan that includes YOU, not the version you think you’re supposed to be.

DEI doesn’t start in the workplace.
It starts in your own life.

Diversity of welcoming your unique traits.
Equity in the way you treat every part of you, not just "the good ones".
Inclusion of your actual strengths, quirks, and ways of doing things, not just the ones accepted and praised by others.

So.

What could your next year look like, if you stopped trying to become someone else?
And just built on the truth of who you already are?


The Case Against Well-Roundedness: are you committed to look good or do the most good?

Are you putting yourself in the right place to win?

There’s a spoon and there’s a fork.

Each serves a different purpose.
You eat soup with a spoon. You twirl spaghetti with a fork.
Try mixing them, and you’ll end up hungry and frustrated, barely catching any soup, letting the noodles slide off before they reach your mouth.

The same applies to people.

When you try to average humans, fit them into generic molds, you end up not quite with soup, nor with a lot of noodles. You lose texture, flavor, brilliance. You get a forgettable meal instead of a one-of-a-kind, many-course dining experience worth remembering. Ever wonder why in top-tier restaurants every dish seems to have its own silverware?

Are you a fork or a spoon? On strengths and boldly owning flaws.
Are you in a place to bring your excellence into the world?
Or still trying to be good enough at everything, hoping someone notices what a good, well-rounded person you are?

Excellence doesn't try to do everything. It’s okay to miss out, because it is committed to the one thing.

Lately, I’ve been listening to the CliftonStrengths podcast, taking their extended assessment today, and pairing it with a pack of resources from the Positive Psychology toolkit on strengths-based development.

Partially, I want to set myself up to thrive - do great work, deliver more value, win more often.
Partially, I want to become a better facilitator of strengths-based growth - for teams, for organizations, for change agents like you.

Positive psychology research reminds us,
Focusing on fixing what’s wrong doesn’t guarantee a life that feels right.
Eliminating disease doesn’t equal thriving health.
Fixing flaws doesn’t create high performance.

In fact, the most successful people?
They’re anything but well-rounded.

I’m asking myself today,
What are the strengths I should double down on?
What flaws can I make peace with?
And what projects or paths will stretch my gifts and feel fun doing it?

"Don't ask yourself what the world needs. Ask yourself what makes you come alive, and go do it. Because what the world needs is people who have come alive" ~ Howard Thurman

A good strengths assessment can help.
I’m doing this CliftonStrengths 34 today, it's more work-related.

But you?
What are YOU built to do best?
And are you letting the world taste that?




A simple hack to understand "weird" people around you, avoid conflict and win more negotiations.

What are you optimizing for? Do you know?

Every morning I go for a walk.
Most mornings, I’m mildly uncomfortable.

Not because I enjoy suffering, or doing some cold exposure protocol - just dressed too light for the weather.
I throw something over whatever I’m already wearing and head out.

When I’m visiting my parents, my mom always asks,
“Why don’t you wear something warmer? Something comfortable? Why walk around cold?”

She means well.
But she still doesn't get it about me,
Comfort isn’t what I’m optimizing for.

Freedom, simplicity, thinking deeper about fewer things are.

The fewer decisions I have to make in the morning, the more energy I have to think about interesting things. Like things I want to write about.
So I wear the same few outfits all year round.
Not because I don’t have options, but because I don’t want to spend my choices on things that don’t matter to me.

Am I cold sometimes? Sure.
Do I care? Not really.

Mild discomfort is a price I gladly pay for the ability to drop into deep thinking right away.
It’s a trade-off I’m choosing, on purpose.

Here’s a lesson that might help you understand the world, and the people around you, a little better,

Everyone is optimizing for something.
And most of the time, you don’t know what it is.

Your coworker who triple-checks every email?
Maybe they’re optimizing for safety.
Your partner who wants to plan everything in advance?
Maybe they’re optimizing for certainty or control.
Me, walking around underdressed in the cold?
I’m optimizing for cognitive space and creative flow.

When you understand someone’s parameters, their quirks and behaviors make a lot more sense.
They’re not “weird”, they’re just optimizing for things you don't get.

Here’s a question that might shift your next conversation, team meeting, or even a first date:

What are you optimizing for?

It might be the most underrated question on all the assessments.

PS Also a great thing to know before getting into any partnership, negotiation or project.


Midlife secret to health motivation and a path to happiness and fulfilling success. Generativity.

The most important word of my life

I learned a new word. And it might be the most important one of my life.

I picked it up during a podcast with Anne-Laure Le Cunff that I recorded this week, but the lesson has been growing in me for years.

A story

My mom is always in everyone’s business. Not in a gossipy way - more like a loving command center.
She makes sure everyone’s warm, fed, well-rested. She checks if you’re okay, whether you want her help or not. And she’s just as devoted to her own growth - constantly learning, taking care of her health. I think she’ll live a long, fulfilling life.

My dad is the opposite. He doesn't want to be bothered.
And yet, he’s the one who taught me to meditate, started me on English and music lessons when I was 6, introduced me to fasting and healthy eating.
Still, he’s struggling with his health more than ever now.

Why?

My most important word might be the reason.

Generativity

It’s a concept from developmental psychology about the drive to contribute to the well-being of future generations.
It shows up in parenting, mentoring, building communities, passing on what you’ve learned.
It’s about leaving something better behind.

And something inside me shifted when I heard it.

When I was younger, I wanted to achieve.
I wanted to do big things. Mostly so people would see me, notice me.

Now, as I move toward my 40s, that drive hasn’t faded but the fuel has changed.
I still want to achieve.
But now it’s less “look what I’ve done,” and more “here’s how I can help.”

That’s generativity.

Psychologists say it’s the central challenge of midlife. Between the ages of 40 and 65, your health and mental well-being increasingly depend on your ability to contribute meaningfully to something beyond yourself.

One study found that people with a strong sense of generativity were more likely to make better health decisions.
They took care of themselves not for vanity, but because they had a future to serve.

Those who felt stagnation, the opposite of generativity, were less motivated to look after themselves at all.

So take this as unconventional health advice:

Contribute.
Mentor.
Volunteer.
Engage with your family or community.
Be the person who makes someone’s day better. Open the doors when someone's rushing in front of you.
Use your work to improve someone’s life - your client's, your customer's, your coworker's.

It’s not just good for the world, it’s good for your heart, your health, and your sense of purpose.

Your superpower at this stage of life might not be about doing more for yourself.
It might be about doing more beyond yourself.

What would change if your success became about what you gave, not just what you got?


Mapping your next chapter. 4 questions to reroute your career from a behavioral scientist.

Which way from here?

I want to work on interesting projects. And I’m not doing that right now.

That was my wake-up call.

A moment of honesty, a thought I woke up to, that forced me to stop just chasing clients, or looking for the next job, or business opportunity, and start thinking more deliberately about what comes next.

One evening before falling asleep, I ended up watching a video by brilliant behavioral scientist Matt Wallaert (who I’ll be interviewing soon on the Change Wired podcast - stay tuned). In it, Matt shared 4 questions to ask yourself when navigating a career transition.

I figured I’d share my answers with you - to keep up my writing practice, hopefully spark something useful for you, and help me figure out what’s next.

1. What do you physically want to do in your role?

I want to work on interesting problems.

To me, that means applying my experience to real-world challenges. I want to find problems worth solving and solve them.

I want to learn, research, do some data work, build hypotheses, integrate knowledge across disciplines, and create solutions. Then I want to apply those solutions, in collaboration with people - stakeholders, teammates, partners.

Half of my time spent deep-thinking, creating, learning.
Half connecting, coaching, speaking, working with others.

Behavioral design. Systems thinking. Making things better.

2. Who do you want to work with?

The geeks. The thinkers. Framework builders. Scientists. System designers.

People who obsess over clarity and complexity in equal measure.

And I want to collaborate with business people, creatives, policymakers, social entrepreneurs - those who live close to the problems.

One of my favorite things in the world is building bridges - between disciplines, between people, between mindsets. I want more of that. Third of my talent is system thinking and design, third is tinkering with solutions, third is communication with diverse groups of people, translating their points of view into something they all can relate to.

3. What do you want to be held accountable for?

Results. Real change. Impact you can see.

Imagine this, sitting on a bench, looking at the world around you and thinking, "Because of me, this sh*t works a bit better"

Helping people thrive. Helping clients helping others have access to more opportunities.

Creating outcomes that last, even when I’m no longer in the room. Building sustainable systems that keep on giving. Expanding our collective knowledge.

I want to be useful. I want to make a dent. (One might say, don't we all?)

4. In the service of what?

This one took a minute.

A client once said to me, “I don’t feel like I’m making a difference. How do I have a bigger impact? You know, thousands of people.”

I asked him, “Well… who do you want to impact? And why? Probably not all the people?”

The “why” matters. I believe we care most about the things that once caused us pain.

For me, 2 themes stand out:

  • Potential left unexplored. I always wanted to do so much but for a long time I couldn’t. Wrong country. Not enough money. Not enough access. So much time wasted figuring out how to find a fit, instead of letting my potential go into full bloom.

  • Systems that harm instead of help. I hate seeing people waste their life energy stuck in loops - bad food, toxic habits, addiction, passive distraction - when all it might take is one right nudge to move them toward health, purpose, possibility and potential we all have.

I believe we can design the world as a garden for human potential not just scatter seeds and hope for the best.

Your turn.

Which way from here?


How to unstick yourself: a simple 2-step scheduling guide for reinvention

A practical way to think through transitions

Great multi-preneurs, prolific scientists, and visionary artists share one powerful mindset:

They know when to explore.
And they know when to exploit.

Psychologists call this divergent and convergent thinking.
I call it a superpower for navigating transitions and making personal and business breakthroughs.

EXPLORE: You try things with no fixed outcome. You follow curiosity, not KPIs.
EXPLOIT: You zoom in, go deep, figure THE thing out. You build. You ship. You solve.

Whether you’re reinventing your business, pivoting your career, or reshaping your life - this rhythm is essential.

TO EXPLORE: get curious.

What am I curious about right now? How can I engage with it in the real world?

Not just reading. Not just watching videos.
Go do. Attend that event. Join the workshop. Talk to weird people. Tinker. Make. Touch. Smell. Embody.

TO EXPLOIT: ship something.
When something grabs you, go deep.
Turn the thread into a project. Solve a problem. Build a prototype. Sell something.
Write the book. Launch the service. Paint the damn thing.

It’s like digging for gold.
You don’t always know where it is — so you explore.
And when you find a glimmer? You dig.

Get digging! Your curiosity is your metal detector.

PS ⚠️Exploration never feels urgent. Which is why most people never get to it. It gets sacrificed for efficiency and urgency. That’s how companies lose relevance. And people lose direction and get stuck.



How to move forward in life when you don't know where you are going. Pacts not goals.

The goal of getting better

“Well, that’s not specific enough. What will you actually do this week to get better at planning?”

That’s what I asked a client after we explored a few blind spots that might be slowing him and his company down.

After a pause, he shared something personal:

“These days I don’t feel like I own my days. It feels like they’re decided for me. Things just happen. I’d like to steer my ship more, not just respond to one emergency after another.
Yes, let’s focus on getting better at planning.
And apply what helped me get into the best shape of my life to my work life now.”

And then… he was happy to end the session without a plan.

This happens often when someone sets out to “get better” at something that doesn’t have a clear finish line. How do you know when you're better at planning? What does “winning” look like when there’s no scoreboard?

You define it.

You set your own finish line.
You answer the question:
“How will I know I’ve arrived?”

But, here's a caveat, when you’re just starting, or not sure how to measure it yet, or where it is you end up going, pacts often work better than goals.

"How will I know I'm moving?" - might be a better question to ask.

In "Tiny Experiments: how to live freely in a goal-obsessed world," Anne-Laure Le Cunff defines a pact as a short-term, focused commitment to an action, framed as "I will [action] for [duration]". It's a way to turn curiosity into action and learn from small, repeatable experiments, rather than getting bogged down by rigid goals. 

Here's a more detailed breakdown: 
  • Purposeful:
    A pact should feel meaningful and provide a sense of learning or exploration, not just a rigid task.
  • Actionable:
    The action should be something you can reliably do with your current resources and time.
  • Continuous:
    It should involve a simple, repeatable action that can be tracked over a specific period.
  • Trackable:
    A pact should be easily monitored, often with a simple "yes/no" for completion.
Essentially, a pact is a playful way to test out ideas, learn about yourself, and build habits through consistent action, rather than aiming for specific outcomes.

If you’ve never had a planning habit, then spending 5 minutes each morning mapping your day is the needed, simple move forward. Ask:

  • What matters most today?

  • What do I want to accomplish?

  • Why does it matter?

  • When will I do it - before the world tells me what to care about?

It’s not about chasing some ideal outcome.
It’s about showing up. Consistently.
And then reflecting. Adjusting. Learning. And growing.
That’s how we get better at things we’ve never done before. Because often, it's hard to set goals when you haven't tried something at all.

In the Tiny Experiments Anne-Laure shares a powerful idea: in a fast-changing world, it’s better to commit to a flexible practice, not a rigid goal, which might have to change.

Reflecting on my own life, I see it clearly, when I made a pact with myself to show up, everything changed.

Not when I set the perfect target.
But when I committed to:

  • Write every day (not finish a book).

  • Plan each day (not map the next five years).

  • Train every morning (not “get fit” by summer).

So maybe that’s the way of life?

Start a pact. Not a goal.
Choose what you want to get better at.
Choose your practice.
Choose your time, place, your tools.
And then show up.

Have you ever tried it?

#100DaysOfWriting
#100DaysOfExercise
#100DaysOfMorningWalks
#100DaysOfGratitude
#100DaysOfColdOutreach

...

What could YOUR 100 days be?



Why so many people quit before success. And why midlife success is so rare.

What data are you listening to?
That might be a more important question than what the data says.

In my recent conversation with decision-making consultant and behavioral scientist Brooke Struck, we dug into what it really means to make good decisions, individually, as leaders, as teams, as organizations, as societies.

One topic we paused on:
What does it actually mean to make evidence-based decisions?

Brooke’s take: everything is evidence-based.
Your feelings? Data.
Your gut instinct? Also data.

In fact, most human decisions, according to science, are made through emotion first, then justified with logic afterward.

So the better question isn’t "Is this backed by data?"
It's: "Which data did you decide to listen to?"

Let’s say you decide to diet, and then fail.

It’s not because you don’t know what’s healthy.
It’s because in the moment, based on your physical, mental, and emotional state, the tradeoff felt worth doing something else.
Short-term desire beat long-term intention.

Same with exercise.
In the moment? It spikes cortisol, blood pressure, and inflammation.
Unpleasant, stressful, unhealthy, one might even say!
Long-term? It helps you live longer, think clearer, feel better, it lowers your stress from life.

Which data are you listening to when taking action?

Innovation?
In the middle of it, it's a hot mess!
Confusion, wasted time, lots of effort with no progress, no visible ROI.
And yet, that’s exactly how great companies stay in the game.
That’s how they win the game.

Tough conversations?
With a spouse, a friend, a team member.
They feel like threats to the fragile peace you’ve got left.
But not having them?
That’s how relationships slowly die.

“So evidence is an interesting thing in this, right? Because a lot of people will say, well, we should pivot because of this data point. And unless you peel back the layers and look at how that decision was made, that can look like a very rational decision-making process on the surface. Oh, this person is making a decision based on a data point. The challenge is that there's so much evidence out there. Once you’ve reached a conclusion, it’s not difficult to find data that supports it.”
— Brooke Struck

That’s the paradox of modern decision-making:
There’s always a data point to justify any decision.

So the real skill?
Choosing in advance which kinds of evidence you’ll listen to when taking action.
Which metrics matter.
Which feelings deserve your attention.
Which outcomes you’re optimizing for.

Because if you don’t choose consciously, you’ll end up chasing the data that matches your doubts, fears, or bias.

What decision are you facing right now?
And which data will you decide to listen to?

PS Figuring out a life turn on your journey, change of career path midage, it's not supposed to look straight, planned and clear - it's supposed to look like fog, mess and no meaning. But is this the data that will define long-term fulfillment? 🎧 Our full conversation with Brooke is on Change Wired podcast.



Fall asleep faster, have more willpower to eat better, make better long-term decisions: 1 practice that works.

My most trusted tool for dealing with overwhelm?
A piece of paper.

Whenever my mind gets cluttered, I grab a pen and write everything down.
What’s swirling in my head. What’s worrying me. What’s unfinished. What’s uncertain.

It’s cathartic, like opening a window in a stuffy room.
Suddenly, I can breathe again. My mood lightens.
The same thoughts that felt heavy in my head seem much less intimidating on the page.
Like a graveyard in daylight, still there, but not so scary anymore.

I first learned this practice from David Allen and his wildly and globally popular GTD (Getting Things Done) method.
Once you’ve dumped it all on paper, don’t stop there.
Go item by item and give each thing a home:
– Trash it
– Calendar it
– Or do it (if it takes < 2 minutes and matters)

This simple process does a lot more than organize your day.
It clears cognitive bandwidth - your brain’s limited processing power for solving problems, making decisions, learning, and self-control for better food choices.

“When cognitive bandwidth is depleted, it becomes harder to manage tasks, solve problems, and even make good choices.”

No wonder we spiral down when we try to hold it all in.

Want better sleep?
Write things down before bed. 

Want to reduce anxiety and worry, emotional baggage?
Capture open loops of thoughts and unfinished tasks in an external system you can rely on.

Want to make better decisions?
Free up mental space first - otherwise it's like running a slow computer with 30+ tabs open. Same exact thing happens to your brain.

This doesn't have to be just a personal ritual, it works in teams, families, leadership groups.
Instead of just talking about what needs to be done, create a collective ritual:

- Make space.
- Hold time.
- Set purpose.
And do the mental unloading together - mental dump time.

Your brain is not a storage device. It’s a decision-making machine. Free it up to do what it does best.

As David Allen likes to say, "Your head is a crappy office" - a brillian observation that science backs up.

PS Do you have a daily practice to declutter your mind? Or are you still trying to store your life in your head, and wondering why it feels heavy?